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Glaubwürdigkeit in der Marketingkommunikation : Konzeption, Einflussfaktoren und Wirkungspotenzial
Eisend, Martin
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2003
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1. Aufl.
Persistent link: https://www.econbiz.de/10001825933
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"Auf Wiedersehen" : von Verlagerern und Rückverlagerern : Auswirkungen eines fairen und transaktionskostensenkenden Trennungsmanagements auf die organisationale Verbundenheit
Paja̜k, Danny
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2017
Persistent link: https://www.econbiz.de/10011734778
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