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Analyzing purchase incidence and brand choice by hazard models
Hruschka, Harald - 1996
Persistent link: https://www.econbiz.de/10000943582
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Market share models with semi-parametric additive brand attractions
Hruschka, Harald - 1998
Persistent link: https://www.econbiz.de/10001413019
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Neural correlates for price involvement in purchase decisions with regards to fast-moving-consumer-goods
Rumpel, Franziska; Knuth, Michael; Schaefer, Michael - 2008
Persistent link: https://www.econbiz.de/10003792747
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Homogeneous and latent class versions of the neural net-multinomial logit model (NN-NML) : a semiparametric approach to analyze brand choice
Hruschka, Harald; Probst, Markus; Fettes, Werner - 2001
Persistent link: https://www.econbiz.de/10001619754
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Herstellermarke vs. Handelsmarke
Lorenz, Bettina; Hauser, Ulrike - 2007
Persistent link: https://www.econbiz.de/10003469727
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Marken entstehen im Kopf des Verbrauchers : eine kritische Analyse
Steinmann, Sabine - 2002
Persistent link: https://www.econbiz.de/10013438118
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Die Bewährung von Ankerpreismodellen bei der Erklärung der Markenwahl
Hruschka, Harald - 2000
Persistent link: https://www.econbiz.de/10013408246
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Ein dynamischer Ansatz zur Kontrolle der Imagewirkung von Werbemaßnahmen
Schwaiger, Manfred - 1996
Persistent link: https://www.econbiz.de/10013453035
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Cyclic product innovations or : a simple model of the product life cycle
Greiner, Alfred - 1993
Persistent link: https://www.econbiz.de/10013282975