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88
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85
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83
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82
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81
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80
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80
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78
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77
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77
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75
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74
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1
Identifying market segments in consumer markets : variable selection and data interpretation
Tonks, David
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002099391
Saved in:
2
Changing perspectives into
marketing
: a preliminary analysis of
marketing
theory
Möller, K. E. Kristian
;
Anttila, Mai
-
1989
Persistent link: https://www.econbiz.de/10000762846
Saved in:
3
Market forms and market models
Easton, Geoff
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002099245
Saved in:
4
Is
marketing
a science : debate revisited
Sharma, Dheeraj
-
2016
Persistent link: https://www.econbiz.de/10011471296
Saved in:
5
Interorganizational
marketing
exchange : metatheoretical analysis of dominant research approaches
Möller, K. E. Kristian
-
1992
Persistent link: https://www.econbiz.de/10000834348
Saved in:
6
Einflußgrößen von regulären Preiselastizitäten, Preisaktionselastizitäten u. Kreuzpreiselastizitäten
Klapper, Daniel
-
1999
Persistent link: https://www.econbiz.de/10001373297
Saved in:
7
Political market orientation and the network party type : understanding relationship structures in political parties
Ormrod, Robert P.
-
2014
Persistent link: https://www.econbiz.de/10010438064
Saved in:
8
Modeling the
marketing
strategy-performance relationship : towards an hierarchical
marketing
performance framework
Huizingh, Eelko
;
Zengerink, Evelien
-
2001
Persistent link: https://www.econbiz.de/10001633556
Saved in:
9
Persistence modeling for assessing
marketing
strategy performance
Dekimpe, Marnik G.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828624
Saved in:
10
Distinguishing among mechanisms of social contagion in new product adoption : framework and illustration
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
-
2012
Persistent link: https://www.econbiz.de/10009503893
Saved in:
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