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Data analytic techniques for consumer economics
Selvanathan, Eliyathamby Antony - 1987
Persistent link: https://www.econbiz.de/10000751629
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Kategorielle Regression als Selektionsverfahren im Direktmarketing
Musiol, Gerald - 1996
Persistent link: https://www.econbiz.de/10000622388
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A cross-national comparison of consumers' attitudes toward direct marketing and purchase intention
Durvasula, Srinivas; Akhter, Syed H.; Bamossy, Gary J. - 1996
Persistent link: https://www.econbiz.de/10000930027
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Identifying market segments in consumer markets : variable selection and data interpretation
Tonks, David (contributor) - 2004
Persistent link: https://www.econbiz.de/10002099391
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Using foresight research in strategic marketing planning
Murphy, Brian B.; Meyer, Denny - 2002
Persistent link: https://www.econbiz.de/10001715403
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Service-process configurations in electronic retailing : a taxonomic analysis of electronic food retailers
Heim, Gregory R.; Sinha, Kingshuk K. - 2001
Persistent link: https://www.econbiz.de/10001660115
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Towards hierarchical linking of marketing resource allocation to market areas and product groups
Gijsbrechts, Els; Naert, Philippe Antoine - 1983
Persistent link: https://www.econbiz.de/10002439659
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The role of research orientation for attracting competitive research funding
Hottenrott, Hanna - 2011
Persistent link: https://www.econbiz.de/10009306354
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Detecting mortgage delinquencies
Askitas, Nikos; Zimmermann, Klaus F. - 2011
Economic hardship is strongly reflected by the housing market. It is the concern of much research, but its analysis is often obstructed by insufficient lagged data. This paper evaluates search intensity for "hardship letter" from Google Insights to detect ensuing mortgage delinquencies. Such...
Persistent link: https://www.econbiz.de/10009312194