allows to relate an unordered categorical response variable, for example representing the choice of a brand, to a vector of … covariates such as the price of the brand or variables characterising the consumer. In its classical form, all covariates enter … rules and compare parametric and semiparametric approaches for a number of brand choice data sets. -- mixed models …

-category dependence of brand choice behavior. It is hypothesized that the global utility function related to a product bundle results from …