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Assessing when increased media weight helps sales of real-world brands
MacInnis, Deborah J.
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Rao, Ambar G.
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Weiss, Allen M.
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2002
Persistent link: https://www.econbiz.de/10001673493
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Cross-functional product development teams and the innovativeness of new consumer products
Sethi, Rajesh
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Smith, Daniel C.
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Park, C. Whan
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2001
Persistent link: https://www.econbiz.de/10001625606
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