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Direct to the consumer promotion of prescription drugs : challenging doctor-patient relationships?
Eagle, Lynne C. - 2001
Persistent link: https://www.econbiz.de/10001674897
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Direct to the consumer promotion of prescription drugs : a review of the literature and the New Zealand experience
Eagle, Lynne C. - 2001
Persistent link: https://www.econbiz.de/10001550898
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Building brands or bolstering egos? : A comparative review of the impact and measurement of advertising on brand equity
Eagle, Lynne - 1999
Persistent link: https://www.econbiz.de/10001529821
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IMC, brand communications and corporate cultures : client/advertising agency coordination and cohesion
Eagle, Lynne; Kitchen, Phil - 1999
Persistent link: https://www.econbiz.de/10001373595
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Cross-cultural comparison of food in the children's media environment in New Zealand and Japan
Hawkins, Jacinta; Eagle, Lynne C.; Bulmer, Sandy - 2004
Persistent link: https://www.econbiz.de/10002084558
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Product withdrawal pandemonium : marketing communication implications from the Pan Pharmaceuticals product withdrawals
Eagle, Lynne C.; Hawkins, Jacinta; Kitchen, Philip J.; … - 2004
Persistent link: https://www.econbiz.de/10002084600
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Enabling students to take a more pro-active role in the learning process
Hunt, Lynn M.; Eagle, Lynne C.; Shergill, Gurvinder S. - 2002
Persistent link: https://www.econbiz.de/10001715414
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A doctor's dilemma : does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships?
Eagle, Lynne C.; Chamberlain, Kerry - 2002
Persistent link: https://www.econbiz.de/10001715417
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Globalization, integration and gray marketing : marketing communications in New Zealand
Kitchen, Philip J.; Eagle, Lynne C. - 2001
Persistent link: https://www.econbiz.de/10001650592
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The role of over-the-counter medication in health management safety, efectiveness and side effects
Eagle, Lynne C.; Chamberlain, Kerry - 2001
Persistent link: https://www.econbiz.de/10001650596