convert free users to paying ones. Price promotions (or “sales”) are often used in freemium to induce the conversion. However …, the causal effect of exposing consumers to such inter-temporal price variation is unclear. While sales can generate …, where the base version is sold for free, so that sales form extreme price cuts on the overall product combination. We work …

similar substitute is offered at a reduced price, the effect is enforced. For dissimilar substitutes, we show the contrary …

in customers' OOS reactions. The results of an online experiment demonstrate that customers substitute unavailable items …

deferral or no purchase at all), often referred to as choice overload. In a field experiment with a major chocolate brand … conducted at a German retail chain, we test for variety during a price and display promotion. Participating stores either …

We designed an experiment that examines how knowledge about the price of a good, and the time at which the information … is received, affects how the good is experienced. The good in question was wine, and the price was either high or low …. Our results suggest that hosts offering wine to guests can safely reveal the price: much is gained if the wine is …

Even in the age of digitization, traditional price promotions are a key element of the stationary retail marketing mix …-term effectiveness of this vital technique to increase demand for branded goods from price sensitive consumers. Various price promotion … characteristics such as temporary price reductions only or special offers combined with weekly flyers were examined. On the other hand …

We build a model to analyze the cost (wholesale price) pass-through incentives of a retailer selling two products. The … products, `leader' and `follower,' are such that the leader's price affects the follower's demand, but not vice versa. These …

Even in the age of digitization, traditional price promotions are a key element of the stationary retail marketing mix …-term effectiveness of this vital technique to increase demand for branded goods from price sensitive consumers. Various price promotion … characteristics such as temporary price reductions only or special offers combined with weekly flyers were examined. On the other hand …

we find that there exists a robust positive relationship between the price paid and the number of store visited. We argue …