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Effect of sales on brand loyalty
Huang, Rui (contributor); Perloff, Jeffrey M. (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003718953
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A new measure of brand personality
Geuens, Maggie (contributor); Weijters, Bert (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003787830
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The influence of product variety on brand perception and choice
Berger, Jonah (contributor); Draganska, Michaela (contributor) - 2006
Persistent link: https://www.econbiz.de/10003342481
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Brand adoption by BoP retailers
Sinha, P. K.; Gupta, Suraksha; Rawal, Saurabh - 2014
Persistent link: https://www.econbiz.de/10010337571
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Antecedents and consequences of brand equity : a meta-analysis
Pandey, Arpita; Sharma, Dheeraj - 2016
Persistent link: https://www.econbiz.de/10011471634
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Measuring asymmetries in brand associations using correspondence analysis
Greenacre, Michael J. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001697171
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Complexity and accuracy in consumer choice : the double benefits of being the consistently better brand
Conlon, Bernard (contributor);  … - 2001 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001612906
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Brand image and brand associations
Korchia, Mickael - 2000
Persistent link: https://www.econbiz.de/10001624064
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Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer; Benet-Martinez, Verónica; Garolera, Jordi - 2001
Persistent link: https://www.econbiz.de/10001624166
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Consumer attitude towards brand extensions : an integrative model and research propositions
Czellar, Sandor - 2002
Persistent link: https://www.econbiz.de/10001712945