Consumer attitude towards brand extensions : an integrative model and research propositions
Sandor Czellar
| Year of publication: |
2002
|
|---|---|
| Authors: | Czellar, Sandor |
| Publisher: |
Genève : Univ., Ecole des Hautes Etudes Commerciales |
| Subject: | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenführung | Brand management | Markenimage | Brand image |
| Extent: | 47 Bl graph. Darst |
|---|---|
| Series: | Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève. - Genève, ZDB-ID 2205685-3. - Vol. 2002.14 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Literaturverz. Internetausg.: http://www.hec.unige.ch/recherches_publications/2002.14.pdf |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001712945