In the present essay, sources for marketing, IT, media and communication jobs in general are being evaluated as part of … requirements for job profiles mentioned above. At the same time, very few such surveys exist for job profiles of marketing in the …

Jahren dazu geführt, dass Unternehmen ihre Werbebudgets verstärkt in mobiles Marketing investieren. Verglichen mit … klassischer Werbung zeichnet sich mobiles Marketing durch eine personalisierte und ortsspezifische Ansprache des Empfängers aus …, wie mobiles Marketing derzeit in der Praxis gelebt wird. Aus den theoretischen und praktischen Erkenntnissen werden …

underlying marketing. Various marketing studies document the non-rational behavior of consumers, even though behavioral biases … behavioral biases in marketing. We summarize the key findings according to three classes of deviations (i.e., non …-standard preferences, non-standard beliefs, and non-standard decision-making) and the marketing mix instruments (i.e., product, price …

Corporate Social Responsibility (CSR) and Marketing. CSR Strategy, Communication, and Innovative Pricing". … her habilitation at Bochum University, titled "Essays on Corporate Social Responsibility (CSR) and Marketing. CSR Strategy …

marketing. At the same time, the availability of software alternatives to Lohmöller's LVPLS package has considerably increased …

a larger share of the patent rent is spent on marketing, relative to R&D. …

The paper studies the impact of homophily on the optimal strategies of a monopolist, whose marketing campaign of new …

cross-category interrelationships and provide marketing managers eith only very limited recommendations regarding decition … making. The latter type of models focus on estimating the effects of category-level marketing mix variables on purchase …