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Strategic market analysis : top-down and bottom-up approaches
Day, George S. - 1980
Persistent link: https://www.econbiz.de/10000767762
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Strategic marketing decisions and cost structure implications
Walters, David; Korkofingas, Con - 1997
Persistent link: https://www.econbiz.de/10000622215
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Differentiation and value strategy : issues for the marketing operations management interface
Walters, David - 1997
Persistent link: https://www.econbiz.de/10000645000
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Strategic marketing decisions and cost structure implications
Walters, David; Korkofingas, Con - 1997
Persistent link: https://www.econbiz.de/10000957447
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Strategic marketing as the key concept of success of small firms competing in the open industries
Lahti, Arto - 1986
Persistent link: https://www.econbiz.de/10003997484
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Managerial beliefs, market contestability and dominant strategic orientation in the eclectic paradigm
Devinney, Timothy Michael (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001719454
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Using foresight research in strategic marketing planning
Murphy, Brian B.; Meyer, Denny - 2002
Persistent link: https://www.econbiz.de/10001715403
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Internet companies' growth strategies : determinants of investment intensity and long term performance
Eisenmann, Thomas R. - 2003
Persistent link: https://www.econbiz.de/10001769556
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Expert systems in strategic market management : modeling in strategic market management
Walden, Pirkko - 1990
Persistent link: https://www.econbiz.de/10000800332
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Strategic market management : modelling with expert systems
Walden, Pirkko - 1991
Persistent link: https://www.econbiz.de/10000805370