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Distracted from comparison: product design and advertisement with limited attention
Johnen, Johannes; Leung, Benson Tsz Kin - 2022
Persistent link: https://www.econbiz.de/10013179721
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Distracted from comparison : product design and advertisement with limited attention
Johnen, Johannes; Leung, Benson Tsz Kin - 2022
Persistent link: https://www.econbiz.de/10013186145
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Marketing strategy and corporate social responsibility
López-Rodríguez, Sofía; Smith, N. Craig - 2019
Persistent link: https://www.econbiz.de/10012160781
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The impact of price and quality on communication expenditures (in the maturity stage)
Logman, Marc - 1992
Persistent link: https://www.econbiz.de/10000835728
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Produktpositionierung durch Kommunikation
Straßburger, Heidi - 1986
Persistent link: https://www.econbiz.de/10000732671
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Customer-generated innovation in high tech markets
Vanden Abeele, Pierre; Christiaens, I. - 1988
Persistent link: https://www.econbiz.de/10000776900
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A study of price elasticity dynamics using parsimonious replacement, multiple purchase diffusion models
Parker, Philip M. - 1991
Persistent link: https://www.econbiz.de/10000824473
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How green is your manufacturing strategy? : (exploring the impact of environmental issues on manufacturing strategy)
Van Wassenhove, Luk N.; Corbett, Charles J. - 1991
Persistent link: https://www.econbiz.de/10000824900
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Product compatibility and the scope of entry
Matutes, Carmen; Regibeau, Pierre - 1987
Persistent link: https://www.econbiz.de/10000766396
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Combining horizontal and vertical differentiation : the principle of max-min differentiation
Neven, Damien J.; Thisse, Jacques-François - 1987
Persistent link: https://www.econbiz.de/10000766409