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Distracted from comparison: product design and advertisement with limited attention
Johnen, Johannes
;
Leung, Benson Tsz Kin
-
2022
Persistent link: https://www.econbiz.de/10013179721
Saved in:
2
Distracted from comparison : product design and advertisement with limited attention
Johnen, Johannes
;
Leung, Benson Tsz Kin
-
2022
Persistent link: https://www.econbiz.de/10013186145
Saved in:
3
Marketing strategy and corporate social responsibility
López-Rodríguez, Sofía
;
Smith, N. Craig
-
2019
Persistent link: https://www.econbiz.de/10012160781
Saved in:
4
The impact of price and quality on communication expenditures (in the maturity stage)
Logman, Marc
-
1992
Persistent link: https://www.econbiz.de/10000835728
Saved in:
5
Produktpositionierung durch Kommunikation
Straßburger, Heidi
-
1986
Persistent link: https://www.econbiz.de/10000732671
Saved in:
6
Customer-generated innovation in high tech markets
Vanden Abeele, Pierre
;
Christiaens, I.
-
1988
Persistent link: https://www.econbiz.de/10000776900
Saved in:
7
A study of price elasticity dynamics using parsimonious replacement, multiple purchase diffusion models
Parker, Philip M.
-
1991
Persistent link: https://www.econbiz.de/10000824473
Saved in:
8
How green is your manufacturing strategy? : (exploring the impact of environmental issues on manufacturing strategy)
Van Wassenhove, Luk N.
;
Corbett, Charles J.
-
1991
Persistent link: https://www.econbiz.de/10000824900
Saved in:
9
Product compatibility and the scope of entry
Matutes, Carmen
;
Regibeau, Pierre
-
1987
Persistent link: https://www.econbiz.de/10000766396
Saved in:
10
Combining horizontal and vertical differentiation : the principle of max-min differentiation
Neven, Damien J.
;
Thisse, Jacques-François
-
1987
Persistent link: https://www.econbiz.de/10000766409
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