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Duftmarketing für Dienstleistungsunternehmen : eine empirische Studie zur Wirkung von Duftstoffen in Banken
Reimer, Anja; Meyer, Judith - 2003
Persistent link: https://www.econbiz.de/10001744490
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Altering taste judgments with shapes : how and when shape-taste crossmodal correspondences can be applied in marketing designs
Gao, Fei; Lowrey, Tina M.; Shrum, L. J. - 2020
Persistent link: https://www.econbiz.de/10012392739
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Running head : management overview of scent as a marketing communications tool
Clark, Paul; Esposito, Mark - 2009
Persistent link: https://www.econbiz.de/10003911151
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Public perception of creative and cultural industries in Croatia
Budak, Jelena; Rajh, Edo; Holy, Mirela - 2023
Persistent link: https://www.econbiz.de/10014382360
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Positive cueing : promoting sustainable consumer behavior by cueing common environmental behaviors as environmental
Cornelissen, Gert; Pandelaere, Mario; Warlop, Luk; … - 2006
Persistent link: https://www.econbiz.de/10003633827
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Against all odds? : national sentiment and wagering on European football
Braun, Sebastian (contributor);  … - 2008
This paper studies how national sentiment in the form of either a perception or a loyalty bias of bettors may affect … explained by differences across countries in the respective strengths of the perception and loyalty biases among domestic …
Persistent link: https://www.econbiz.de/10003725762
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Against all odds? : national sentiment and wagering on European football
Braun, Sebastian (contributor);  … - 2008
This paper studies how national sentiment in the form of either a perception or a loyalty bias of bettors may affect … explained by differences across countries in the respective strengths of the perception and loyalty biases among domestic …
Persistent link: https://www.econbiz.de/10003726416
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Mind the gap! : [Consumer] perceptions and choices of Medicare Part D prescription drug plans
Heiss, Florian; McFadden, Daniel; Winter, Joachim - 2008
Persistent link: https://www.econbiz.de/10003652492
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The misperception of inflation by Irish consumers
Duffy, David (contributor); Lunn, Pete (contributor) - 2008
How people perceive and forecast inflation has the potential to impact on a range of economic outcomes. We reveal large, systematic overestimation of inflation by Irish consumers, which varies by social group. In contrast to previous work in this area, our models suggest the upward bias and the...
Persistent link: https://www.econbiz.de/10003770258
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Measuring changes in preferences and perception due to the entry of a new brand with choice data
Hildebrandt, Lutz (contributor); Kalweit, Lea (contributor) - 2008
behavioral literature, several hypotheses about the effects of a new brand on perception, preferences and choice behavior can be … explanations. An empirical investigation reveals strong support for categorization effects and changes in perception, which affect …
Persistent link: https://www.econbiz.de/10003770795