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Targeted advertising and costly consumer search
Burguet, Roberto; Petrikaite, Vaiva - 2017
Persistent link: https://www.econbiz.de/10011697503
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The impact of targeting technologies and consumer multi homing on digital platform competition
Evensen, Charlotte Bjørnhaug; Haugen, Atle - 2021
Persistent link: https://www.econbiz.de/10012627857
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Strategic targeted advertising
Galeotti, Andrea; Moraga-González, José Luis - 2003
We present a strategic game of pricing and targeted-advertising. Firms cansimultaneously target priceadvertisements to … occur surely. Equilibria exhibit random advertising--to induce an unequal distribution of information in the market …
Persistent link: https://www.econbiz.de/10011333902
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Attention, recall and purchase : experimental evidence on online news and advertising
Valletti, Tommaso M.; Veiga, André - 2021
We conduct an experiment where subjects read online news articles and are shown ads for brands next to those articles. Using eye-tracking technology, we measure the attention that each individual devotes to each article and ad. Then, respondents choose between cash or vouchers for the brands...
Persistent link: https://www.econbiz.de/10012495704
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The "Veblen" effect, targeted advertising and consumer welfare
Pepall, Lynne; Reiff, Joseph - 2016
Persistent link: https://www.econbiz.de/10011470958
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Targeted information and limited attention
Hefti, Andreas; Liu, Shuo - 2019 - Revised version
otherwise standard targeting framework can explain several recent key issues from the advertising industry, such as consumer …
Persistent link: https://www.econbiz.de/10012154264
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The impact of targeting technologies and consumer multi-homing on digital platform competition
Evensen, Charlotte Bjørnhaug; Haugen, Atle - 2021
Persistent link: https://www.econbiz.de/10012643061
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The effect of privacy on market structure and prices
Bird, Daniel; Neeman, Zvika - 2023
Persistent link: https://www.econbiz.de/10014339046
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Targeted advertising and social status
Vikander, Nick - 2010
This paper shows how a firm can use non-targeted advertising to exploit consumers' desire for social status. A … monopolist sells multiple varieties of a good to consumers who each care about what others believe about his wealth. Advertising …
Persistent link: https://www.econbiz.de/10011382751
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Targeted information and limited attention
Hefti, Andreas; Liu, Shuo - 2016
recent evidence on increased ad-blocking, which has become a key concern to the entire advertising industry. Our main …
Persistent link: https://www.econbiz.de/10011508048