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Political competition, party strategy and communication in the era of social media are growing issues. Due to the …
Persistent link: https://www.econbiz.de/10012007046
Online ratings play an important role in many markets. However, how fast they can reveal seller types remains unclear. To study this question, we propose a new model in which a buyer learns about the seller’s type from previous ratings and her own experience and rates the seller if she learns...
Persistent link: https://www.econbiz.de/10014556695
This article reports on an investigation of the role of lock-in exploitation and the impact of reputation portability … on workers’ switching behaviors in online labor markets. Online platforms using reputation mechanisms typically prevent … comparing a policy regime with and without reputation portability, we vary lock-in exploitation using platform fees to consider …
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through social media management and through a group of innovative ICT-based solutions for realizing ROI positive business …
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information when targeting. The increase in effectiveness was larger for ads that used more unique private information to …
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In diesem Arbeitspapier wird das Konzept des Social Media Marketing theoretisch dargestellt und seine Möglichkeiten und Grenzen analysiert. Dabei werden die einzelnen Instrumente des Social Media Marketings sowie die verschiedenen Nutzertypen erläutert und auf die Erfolgsmessung von Methoden...
Persistent link: https://www.econbiz.de/10009744469