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Traffic is the lifeblood of every e-commerce platform. The question of how to channel traffic to merchants operating on a platform lies at the heart of platform management. We consider a platform on which two independent merchants sell their products. Merchants compete on inventory in the sense...
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As the Fourth Industrial Revolution transforms the conduct of work and enterprises, inequalities and the digital-spatial divide become front and center of conversations that aim to promote online marketplaces and maximize their benefits. This paper takes stock of the development in human...
Persistent link: https://www.econbiz.de/10014476581
This paper investigates the implications of vertical integration with private labels in the marketplace model opposed to the classic wholesale model. Differently from classic retailers, on a marketplace firms set end-consumer prices and the intermediary collects fees. When introducing a...
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We analyze the incentives for incumbent bricks-and-mortar firms and newentrants to start an online retail channel in a differentiated goods market. Tothis end we set up a two-stage model where firms first decide whether or notto build the infrastructure necessary to start an online retail...
Persistent link: https://www.econbiz.de/10011343275
Using data gathered through web scraping techniques, this paper characterizes product categories' frequency, size and dispersion of price changes in eight retail chains in Mexico, and compare them with price statistics stemming from brick and mortar stores data of the same retailers. Notably,...
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