When offline stores reduce online returns
Year of publication: |
June 2021
|
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Authors: | Hirche, Christian F. ; Bijmolt, Tammo H. A. ; Gijsenberg, Maarten J. |
Publisher: |
Groningen, the Netherlands : Research Institute SOM, Faculty of Economics & Business, University of Groningen |
Subject: | Multichannel customer behavior | Customer purchase behavior | Online retailing | Product returns | Spatial regression | Konsumentenverhalten | Consumer behaviour | Online-Handel | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Kundenservice | Customer service | Electronic Commerce | E-commerce | Vertriebsweg | Distribution channel |
Extent: | 1 Online-Ressource (circa 46 Seiten) |
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Series: | SOM research reports. - Groningen, the Netherlands : Research Institute SOM, Faculty of Economics & Business, University of Groningen, ZDB-ID 3051232-3. - Vol. 2021, 010-MARK |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper |
Language: | English |
Source: | ECONIS - Online Catalogue of the ZBW |
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