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Working papers / Wharton School, University of Pennsylvania / Marketing
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Does presentation order impact choice after delay?
Berger, Jonah
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2011
Persistent link: https://www.econbiz.de/10009376769
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From Karen to Katie : using baby names to understand cultural evolution
Berger, Jonah
;
Bradlow, Eric T.
;
Braunstein, Alex
; …
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2012
Persistent link: https://www.econbiz.de/10009503894
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Identifiable but not identical : combining social identity and uniqueness motives in choice
Chan, Cindy
;
Berger, Jonah
;
Van Boven, Leaf
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2012
Persistent link: https://www.econbiz.de/10009505614
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4
How interest shapes word-of-mouth over different channels
Berger, Jonah
;
Iyengar, Radha
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2012
Persistent link: https://www.econbiz.de/10009505617
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5
How the quantity and timing of social influence impact product adoption
Iyengar, Radha
;
Berger, Jonah
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2011
Persistent link: https://www.econbiz.de/10009376749
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6
Multivariate visual diffusion for social groups
McShane, Blake
;
Bradlow, Eric T.
;
Berger, Jonah
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2011
Persistent link: https://www.econbiz.de/10009376755
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7
How attribute quantity influences option choice
Sela, Aner
;
Berger, Jonah
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2011
Persistent link: https://www.econbiz.de/10009376777
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8
Identity signaling with social capital : a model of symbolic consumption
Berger, Jonah
;
Ho, Benjamin
;
Joshi, Yogesh V.
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2011
Persistent link: https://www.econbiz.de/10009376785
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9
Creating contagious : how social networks and item characteristics combine to drive persistent social epidemics
Stephen, Andrew T.
;
Berger, Jonah
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2010
Persistent link: https://www.econbiz.de/10009377074
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10
Escaping the crosshairs : reactance to identity marketing
Bhattacharjee, Amit
;
Berger, Jonah
;
Menon, Geeta
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2010
Persistent link: https://www.econbiz.de/10009377076
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