This paper shows how a firm can use non-targeted advertising to exploit consumers' desire for social status. A … monopolist sells multiple varieties of a good to consumers who each care about what others believe about his wealth. Advertising …

advertising experiments that affect usage of one product at a time to directly measure complementarities based on consumption … subscription products and demonstrate the implications for advertising targeting decisions, and our identification strategy has …

Modern digital advertising platforms allow ads to be targeted in a variety of ways, and generally aim to match the ad … emotions might have a preference for positive emotions in the advertising to get themselves to a happier state. Thus, whether … literature on advertising, and provide an important targeting variable for firms in the AdTech space …