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Brand management and consumer experience in emerging markets: directions for future research
Wang, Cheng Lu
;
He, Jiaxun
;
Barnes, Bradley R.
- In:
International Marketing Review
34
(
2017
)
4
,
pp. 458-462
Persistent link: https://www.econbiz.de/10014828123
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Guest editorial: Global branding management in a rapidly changing environment
Wang, Cheng Lu
;
He, Jiaxun
- In:
International Marketing Review
40
(
2023
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10014828214
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