Brand management and consumer experience in emerging markets: directions for future research
| Year of publication: |
2017
|
|---|---|
| Authors: | Wang, Cheng Lu ; He, Jiaxun ; Barnes, Bradley R. |
| Published in: |
International Marketing Review. - Emerald Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 34.2017, 4, p. 458-462
|
| Publisher: |
Emerald Publishing Limited |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | back-matter |
| Language: | English |
| Other identifiers: | 10.1108/IMR-01-2016-0009 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014828123