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Five easy pieces: a case study of cost management as organizational change
Ansari, Shahid; Bell, Jan - In: Journal of Accounting & Organizational Change 5 (2009) 2, pp. 139-167
Purpose – The primary purpose of this paper is to merge two traditions in management accounting change – design theory and action research – to explain findings from a case study of introducing a cost leadership initiative. Design/methodology/approach – This paper is an example of action...
Persistent link: https://www.econbiz.de/10014840313
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Optimizing community healthcare coverage in remote Liberia
VonAchen, Paige; Smilowitz, Karen; Raghavan, Mallika; … - In: Journal of Humanitarian Logistics and Supply Chain … 6 (2016) 3, pp. 352-371
Purpose The purpose of this paper is to present a case study describing a collaboration with Last Mile Health, a non-governmental organization, to develop a framework to inform its community healthcare networks in remote Liberia. Design/methodology/approach The authors detail the process of...
Persistent link: https://www.econbiz.de/10014871721
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Unlocking laggard markets: innovation without high tech
Matzler, Kurt; A. Mooradian, Todd; Füller, Johann; … - In: Journal of Business Strategy 35 (2014) 2, pp. 19-25
Purpose – In every market there are non-consumers – potential customers that withstand an innovation. A common reason …/value – While most companies try to innovate faster than their competitors to defend their market leadership, laggard innovation …
Persistent link: https://www.econbiz.de/10014847169
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Design thinking: breaking fixation for new relationships between organizations
Lewis, Mark; Hayward, Scott; Hornyak, Rob - In: Journal of Business Strategy 38 (2017) 6, pp. 20-30
Purpose The purpose of this paper is to show how design thinking can be a useful approach for helping interorganizational partnerships create higher levels of value creation for both parties. By integrating concepts related to human cognition, contracts and performance, the authors show how...
Persistent link: https://www.econbiz.de/10014847184
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Direct selling as the next channel
Duffy, Dennis L. - In: Journal of Consumer Marketing 22 (2005) 1, pp. 43-45
Purpose – The paper aims to describe the application of direct selling, the process of selling a consumer product or service from one person to another, in an environment that is not a permanent retail location. Design/methodology/approach – The paper explores the application of direct...
Persistent link: https://www.econbiz.de/10014848439
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Protecting Your Business Image: The Supreme Court Rules on Trade Dress
Rosen, Meg; Alpert, Frank - In: Journal of Consumer Marketing 11 (1994) 1, pp. 50-55
The Supreme Court has made its first ruling on “trade dress”. Trade dress was defined by the Supreme Court as “...the overall image of the business”. The Court granted protection to a Mexican restaurant in Texas and barred a competitor from duplicating its total image. Summarizes the...
Persistent link: https://www.econbiz.de/10014849098
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Modeling innovation, manufacturing, diffusion and adoption/rejection processes
Woodside, Arch G.; Biemans, Wim G. - In: Journal of Business & Industrial Marketing 20 (2005) 7, pp. 380-393
linkages that have large downstream impacts) in radically new innovation, manufacturing, diffusion and adoption …/rejection processes; examines the IMDAR process model (innovation‐manufacturing‐diffusion‐adoption/rejection) of new products. Findings …
Persistent link: https://www.econbiz.de/10014842793
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Adoption of environmental innovations at US power plants
Bellas, Allen S.; Nentl, Nancy J. - In: Journal of Business & Industrial Marketing 22 (2007) 5, pp. 336-341
Purpose – This paper is a case study that aims to trace the adoption of innovation of the fabric filter, an innovative … for firms eager to market the next innovation to this unique industrial marketplace.  …
Persistent link: https://www.econbiz.de/10014842866
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Capturing and (re)interpreting complexity in multi‐firm disruptive product innovations
Pattinson, Hugh M.; Woodside, Arch G. - In: Journal of Business & Industrial Marketing 24 (2008) 1, pp. 61-76
focus of the study is to increase descriptive knowledge and understanding of innovation and diffusion processes in … development direction. Research limitations/implications – The case study reanalysis and expansion are generalizable to innovation …
Persistent link: https://www.econbiz.de/10014842944
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Initiating service encounter-based innovation by word-of-business
Mattsson, Jan - In: Journal of Business & Industrial Marketing 30 (2015) 7, pp. 880-888
distance of informants to improve the initiation of service encounter-based innovation. Design/methodology/approach – Natural …’s duration. Findings – An organisational support system and an improved front-office innovation climate were set up which … were activated. Also, the time period only included the initiation phase of service encounter-based innovation. Practical …
Persistent link: https://www.econbiz.de/10014843997