Li, Fuan; Nicholls, J.A.F.; Zhou, Nan; Mandokovic, Tomislav - In: Asia Pacific Journal of Marketing and Logistics 15 (2003) 1/2, pp. 115-131
This paper compares the shopping behavior of Chilean consumers with those in China. Both Chinese and Chilean mall … Chinese counterparts. Differences also exist between the two populations in their way of selecting the mall, shopping … characteristics, and purchase patterns. Most importantly, Chinese shoppers relied more on their mall visits than Chileans in searching …