Purpose The purpose of this paper is to analyze the business strategy of an energy company, identify the shortcomings in its existing strategy and provide recommendations to streamline a strategic direction. Design/methodology/approach The paper applies strengths, weaknesses, opportunities and...

Purpose – The purpose of this paper is to explore how organizational leadership capability as a knowledge coordinating mechanism affects service organization activities towards different stakeholder groups. Design/methodology/approach – The subjects in the case study are four Estonian...

Purpose – The purpose of this paper is to explore and describe a sustainable business model in a service industry. Design/methodology/approach – A case study was performed during 2012-2013. It is based upon a major Scandinavian hotel chain known for having implemented documented, extensive...

Purpose The purpose of this paper is to show how design thinking can be a useful approach for helping interorganizational partnerships create higher levels of value creation for both parties. By integrating concepts related to human cognition, contracts and performance, the authors show how...

Purpose – The paper aims to describe the application of direct selling, the process of selling a consumer product or service from one person to another, in an environment that is not a permanent retail location. Design/methodology/approach – The paper explores the application of direct...

The Supreme Court has made its first ruling on “trade dress”. Trade dress was defined by the Supreme Court as “...the overall image of the business”. The Court granted protection to a Mexican restaurant in Texas and barred a competitor from duplicating its total image. Summarizes the...