Rosen, Meg; Alpert, Frank - In: Journal of Consumer Marketing 11 (1994) 1, pp. 50-55
The Supreme Court has made its first ruling on “trade dress”. Trade dress was defined by the Supreme Court as “...the … duplicating its total image. Summarizes the issues surrounding the intellectual property law element, “trade dress”, discusses the … landmark recent Supreme Court case on trade dress ( Two Pesos, Inc. v. Taco Cabana, Inc. ), and examines the marketing …