linkages that have large downstream impacts) in radically new innovation, manufacturing, diffusion and adoption …/rejection processes; examines the IMDAR process model (innovation‐manufacturing‐diffusion‐adoption/rejection) of new products. Findings …

focus of the study is to increase descriptive knowledge and understanding of innovation and diffusion processes in … and diffusion theory and not to a specific population of firms. Practical implications – The paper illustrates the wisdom …

the public procurement of innovation is, however, diffusion. The purpose of this paper is to counter this neglect by … exploring how institutional coordination may affect the diffusion of innovations procured by a public agency. Design … institutions and institutional coordination affect the adoption and diffusion of innovation. Findings – Several endogenous …

Traces the development of video technology and predicts the future for the medium by using a diffusion model. Defines … the diffusion process and analyses four key elements: The innovation; Communication of the innovation among individuals …; The social system; Time. Outlines different types of innovation which can be adapted to the diffusion process. Examines …

solution through using behavioural principles. Proposes that studies of innovation diffusion can therefore provide excellent … makes to marketing decision making. Reports findings on the diffusion of a new ethical drug among doctors in Ireland. States …

Purpose – The purpose of this paper is to complement organizational diffusion research by illustrating influence of … factors specific to collective adoption process, which has received limited focus in diffusion research. The research question … process. Research limitations/implications – Non‐traditional methodology in diffusion research leading to larger …

century. Building on managerial innovation adoption and diffusion theory, the authors assess the reasons why certain previous … innovations in distribution flourished, appraise the likelihood of wide diffusion for ECR, and discuss the contributions of ECR to …

Traces the diffusion of palm oil by a joint venture company in Indonesia during the early 1980s. The diffusion … change agent effort were critical in the diffusion. However, Rogers′ two‐step model of diffusion was not relevant in this … case. A one‐step model of diffusion is recommended for the marketing of industrial products where knowledge of the …