Purpose – In every market there are non-consumers – potential customers that withstand an innovation. A common reason …/value – While most companies try to innovate faster than their competitors to defend their market leadership, laggard innovation …

linkages that have large downstream impacts) in radically new innovation, manufacturing, diffusion and adoption …/rejection processes; examines the IMDAR process model (innovation‐manufacturing‐diffusion‐adoption/rejection) of new products. Findings …

Purpose – This paper is a case study that aims to trace the adoption of innovation of the fabric filter, an innovative … for firms eager to market the next innovation to this unique industrial marketplace.  …

focus of the study is to increase descriptive knowledge and understanding of innovation and diffusion processes in … development direction. Research limitations/implications – The case study reanalysis and expansion are generalizable to innovation …

distance of informants to improve the initiation of service encounter-based innovation. Design/methodology/approach – Natural …’s duration. Findings – An organisational support system and an improved front-office innovation climate were set up which … were activated. Also, the time period only included the initiation phase of service encounter-based innovation. Practical …

affect the evolution of innovation along the different steps of technology life cycle. Design/methodology/approach – The …

Concentrates on innovation as an under‐exploited path to success in the business community, though reckons becoming … implemented to create success, these are listed in full. States the innovation process requires a tailored corporate strategy and …