Showing 1 - 10 of 88
television’s self‐promotion, this paper considers what is probably the most salient of these activities: on‐air corporate trails …
Persistent link: https://www.econbiz.de/10014850694
Corporate sponsorship of sporting and cultural events has emerged as a critical component of global promotion strategy …
Persistent link: https://www.econbiz.de/10014827756
, which can provide a significant boost to the economy of a local community. Practical implications – Festival organizations …
Persistent link: https://www.econbiz.de/10014768458
Purpose – The aim of this exploratory study is to investigate the benefits of “New World” wineries using family heritage as a legitimate marketing technique. “Old World” regions have been leveraging off the often long association the wineries family has in wine making to assist in...
Persistent link: https://www.econbiz.de/10014814508
Purpose – The purpose of this paper is to outline the findings of a research project involving five Australian universities with over 30 per cent of their senior management positions filled by women. It explores the factors that enabled this to happen and also discusses the responses of the...
Persistent link: https://www.econbiz.de/10014731113
Purpose – The purpose of this article is to illustrate how the promotion of female employees can improve both … effect of promoting women, on Japanese organizational performance, depends on having a promotion‐management system that takes …
Persistent link: https://www.econbiz.de/10014752255
Purpose – The purpose of this research is to qualitatively investigate, through a literature review of past studies and an in‐field case study, three different hypotheses regarding women working in the IT sector and their career and promotional aspirations. Design/methodology/approach – An...
Persistent link: https://www.econbiz.de/10014755561
Purpose – The purpose of this paper is to qualitatively investigate, through literature review of past studies and an in‐field case study, three different hypotheses regarding women working in the IT sector and their career and promotional aspirations. Design/methodology/approach – An...
Persistent link: https://www.econbiz.de/10014755574
Explores issues arising from an evaluation of a qualification based management development programme run in partnership between Bristol Business School and Chep UK Ltd. Finds the outcomes of the research were important in three ways. First, in providing a greater understanding of stakeholder...
Persistent link: https://www.econbiz.de/10014755832
‐free. This latest research project at Liverpool John Moores University focuses on the evaluation and promotion of electronic …
Persistent link: https://www.econbiz.de/10014966241