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A systems perspective on supply chain measurements

Holmberg, Stefan - In: International Journal of Physical Distribution & … 30 (2000) 10, pp. 847-868

Both practitioners and research scientists have noted a number of problems regarding measurement activities during the … past decade. The problems reported suggest that measurement activities are fragmented both within and across organizations …

Persistent link: https://www.econbiz.de/10014793407

Affiliate marketing and its impact on e‐commerce

Duffy, Dennis L. - In: Journal of Consumer Marketing 22 (2005) 3, pp. 161-163

Purpose – This article seeks to explore the inner workings of affiliate marketing. Design/methodology/approach – Defines the affiliate marketing marketplace including some of the participants and explores the characteristics of a successful long‐term relationship. Findings – The key to...

Persistent link: https://www.econbiz.de/10014848455

Factors affecting the success of business‐to‐business international Internet marketing (B‐to‐B IIM): an empirical study of UK companies

Eid, Riyad; Trueman, Myfanwy - In: Industrial Management & Data Systems 104 (2004) 1, pp. 16-30

Business‐to‐business international Internet marketing is one of the key drivers in sustaining an organisation’s competitive advantage. The challenge for organisations today is to understand the factors that play a critical role in utilising Internet capabilities and their implications on...

Persistent link: https://www.econbiz.de/10014823787

Psychological and behavioral drivers of online clothing purchase

Goldsmith, Ronald E.; Flynn, Leisa R. - In: Journal of Fashion Marketing and Management: An … 8 (2004) 1, pp. 84-95

As online purchasing grows in importance, understanding which consumers use this new distribution channel is an important question for e‐commerce managers and consumer theorists. The purpose of this study was to examine selected demographic and psychological characteristics that lead consumers...

Persistent link: https://www.econbiz.de/10014867855

Organizing customers: Japanese travel agencies marketing on the Internet

Zhang, Zhongmin - In: European Journal of Marketing 38 (2004) 9/10, pp. 1294-1303

This paper argues that organizing customers is an essential marketing element on the Internet. Through examining Internet marketing activities of three major Japanese travel agencies – JTB, Nippon Travel Agency and Kinki‐Nippon Tourist – by a case approach, the paper discusses the reasons...

Persistent link: https://www.econbiz.de/10014722206

AdultShop.com: establishing legitimacy with the “virgin” consumer

Beverland, Michael; Lindgreen, Adam - In: Marketing Intelligence & Planning 21 (2003) 6, pp. 379-391

Despite the recent failures of many e‐businesses, the consensus remains that firms will need to develop e‐commerce strategies if they are to compete in the future. However, there is little by way of empirical research on how firms can successfully do so. We examine a case of a large global...

Persistent link: https://www.econbiz.de/10014945887

Removing Salesforce Performance Hurdles

Babakus, Emin; Cravens, David W.; Grant, Ken; Ingram, … - In: Journal of Business & Industrial Marketing 9 (1994) 3, pp. 19-29

Examines how sales managers can affect and improve salesforce performance. Describes the similarities and differences between high‐ and low‐performance salesforces and the ways in which sales management can create the opportunity for salespeople to perform well. Discusses research...

Persistent link: https://www.econbiz.de/10014843249

… and justice for all – cost fairness in Volkswagen’s product family

Müller, David - In: Journal of Applied Accounting Research 18 (2017) 2, pp. 261-271

Purpose Product families offer companies economic advantages in the development and the production stage while satisfying a wide range of customer needs. This concept generates economies of scale and scope, which lead to a significant cost reduction. The realization of product families by...

Persistent link: https://www.econbiz.de/10014838140

A case study assessment of performance measurement in distribution centers

Kuo, Chun‐Ho; Dunn, Kimberly D.; Randhawa, Sabah U. - In: Industrial Management & Data Systems 99 (1999) 2, pp. 54-63

been carried out to investigate the measurement systems used in today’s distribution centers. Five distribution centers in … measurement systems are discussed in this paper. A cross‐case analysis is provided, which gives a view of a typical measurement …

Persistent link: https://www.econbiz.de/10014824793

Performance measurement to drive improvements in healthcare practice

Elg, Mattias; Palmberg Broryd, Klara; Kollberg, Beata - In: International Journal of Operations & Production Management 33 (2013) 11/12, pp. 1623-1651

Purpose – The purpose of this study is to contribute to the knowledge base on how performance measurement drives … incident technique (CIT) has been applied in order to identify significant occurrences of performance measurement in terms of … been analysed and interpreted using a theoretical framework suggesting that performance measurement may be applied for …

Persistent link: https://www.econbiz.de/10014791718

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