Purpose – The purpose of this paper demonstrate the strong branding correlation between tourism and the landscape, and … tourist destination's brand and its landscape is first established. Then the positive and negative correlations between a … tourist destination's brand and its landscapes is examined, through realized examples. Finally, good practice is presented in …

the city, the Convention and Visitors Bureau (CVB) is used at the destination level to manage and oversee disasters within … the perspective of a visitor. The initial section of the paper revises the scorecard to adapt to the destination, while … the second part of the paper applies the scorecard to a specific city destination. The TDRSD scorecard for CVBs was used …

clothes were bought, but children were found to exert a strong influence. The importance of branding to eight to ten year olds … to influence decision making mainly by the use of merchandise and branding to attract both children and parents …

examine the role of unique local resources and attractions as a source of competitive advantage through destination branding …. Findings – The main findings of the paper indicate that policy makers and destination managers should more proactively utilize … addition to that, the paper argues that in order for this branding initiative to have a higher impact, a prominent high profile …

marketing planners of age‐sensitive products and services who seek to standardize their global branding and distribution.  …