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Innovation: case study among wood, energy and medical firms

Madrigal‐Sánchez, Johanna; Quesada‐Pineda, Henry - In: Business Process Management Journal 18 (2012) 6, pp. 898-918

Purpose – The purpose of this paper is to develop a best innovation practices framework analyzing the innovation … an intense review of literature in the field of innovation practices inside organizations. The field work is based in … direct observation of innovation practices intended to identify and select those practices that lead to successful …

Persistent link: https://www.econbiz.de/10014687961

Benefits of involving users in service innovation

Magnusson, Peter R. - In: European Journal of Innovation Management 6 (2003) 4, pp. 228-238

Past research has demonstrated that industrial customers can, in effect, bring about product innovation among their … suppliers. However, little seems to be known as to whether consumers are also potential inventors of new services. Presents … regarding mobile telephony. An experimental approach was used to compare the characteristics of new services suggested by …

Persistent link: https://www.econbiz.de/10014721048

Protection for profiting from collaborative service innovation

Hurmelinna‐Laukkanen, Pia; Ritala, Paavo - In: Journal of Service Management 21 (2010) 1, pp. 6-24

services appropriately, but also of keeping competitors from imitating them. The purpose of this paper is to discuss how … service innovation differs from technology/product innovation in terms of protection, and how this shows in collaborative … innovation activities. Design/methodology/approach – The paper offers a literature review combining discussion related to service …

Persistent link: https://www.econbiz.de/10014894348

Unlocking laggard markets: innovation without high tech

Matzler, Kurt; A. Mooradian, Todd; Füller, Johann; … - In: Journal of Business Strategy 35 (2014) 2, pp. 19-25

Purpose – In every market there are non-consumers – potential customers that withstand an innovation. A common reason …/value – While most companies try to innovate faster than their competitors to defend their market leadership, laggard innovation …

Persistent link: https://www.econbiz.de/10014847169

Design thinking: breaking fixation for new relationships between organizations

Lewis, Mark; Hayward, Scott; Hornyak, Rob - In: Journal of Business Strategy 38 (2017) 6, pp. 20-30

Purpose The purpose of this paper is to show how design thinking can be a useful approach for helping interorganizational partnerships create higher levels of value creation for both parties. By integrating concepts related to human cognition, contracts and performance, the authors show how...

Persistent link: https://www.econbiz.de/10014847184

Direct selling as the next channel

Duffy, Dennis L. - In: Journal of Consumer Marketing 22 (2005) 1, pp. 43-45

Purpose – The paper aims to describe the application of direct selling, the process of selling a consumer product or service from one person to another, in an environment that is not a permanent retail location. Design/methodology/approach – The paper explores the application of direct...

Persistent link: https://www.econbiz.de/10014848439

Protecting Your Business Image: The Supreme Court Rules on Trade Dress

Rosen, Meg; Alpert, Frank - In: Journal of Consumer Marketing 11 (1994) 1, pp. 50-55

The Supreme Court has made its first ruling on “trade dress”. Trade dress was defined by the Supreme Court as “...the overall image of the business”. The Court granted protection to a Mexican restaurant in Texas and barred a competitor from duplicating its total image. Summarizes the...

Persistent link: https://www.econbiz.de/10014849098

Modeling innovation, manufacturing, diffusion and adoption/rejection processes

Woodside, Arch G.; Biemans, Wim G. - In: Journal of Business & Industrial Marketing 20 (2005) 7, pp. 380-393

linkages that have large downstream impacts) in radically new innovation, manufacturing, diffusion and adoption …/rejection processes; examines the IMDAR process model (innovation‐manufacturing‐diffusion‐adoption/rejection) of new products. Findings …

Persistent link: https://www.econbiz.de/10014842793

Adoption of environmental innovations at US power plants

Bellas, Allen S.; Nentl, Nancy J. - In: Journal of Business & Industrial Marketing 22 (2007) 5, pp. 336-341

Purpose – This paper is a case study that aims to trace the adoption of innovation of the fabric filter, an innovative … for firms eager to market the next innovation to this unique industrial marketplace. …

Persistent link: https://www.econbiz.de/10014842866

Capturing and (re)interpreting complexity in multi‐firm disruptive product innovations

Pattinson, Hugh M.; Woodside, Arch G. - In: Journal of Business & Industrial Marketing 24 (2008) 1, pp. 61-76

focus of the study is to increase descriptive knowledge and understanding of innovation and diffusion processes in … development direction. Research limitations/implications – The case study reanalysis and expansion are generalizable to innovation …

Persistent link: https://www.econbiz.de/10014842944

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