wisdom surrounding “big‐time public relations.” Foremost among these myths is the broadly held notion that “perception is …

Purpose – The purpose of this article is to describe award‐winning in‐house training that boosted the digital‐marketing … skills of employees at UK public‐relations and marketing agency DTW. Design/methodology/approach – The article explains the …, interactive advertising and digital marketing. Practical implications – It is reported that a staff survey showing that almost all …

link student teams in international collaborative learning projects by empowering students to participate in setting … learning goals and learning processes, and enabling instructors to be closer to the students in the learning process. This …

shapes the perception of contemporary accounting, and then delivers an awareness of the relationship among business strategy …

. Findings – The findings presented in the paper are based on the postings of the students in Facebook as well as student and …, current and engaging knowledge base about sustainable tourism. Also, the students appreciated the more informal learning … all students were equally engaged and some clearly lacked experience with the medium. Originality/value – The paper …