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Sisson, Diana C.; Bowen, Shannon A. - In: Journal of Communication Management 21 (2017) 3, pp. 287-302

, which played out in a public forum via social media. The researchers explored whether Starbucks’ corporate ethics insulated … crises to occur. It is possible that ethical core values and a strong organizational approach to ethics help to insulate its …

Persistent link: https://www.econbiz.de/10014851266

The cause manifesto

Ferguson, Rick; Goldman, Sharon M. - In: Journal of Consumer Marketing 27 (2010) 3, pp. 283-287

Purpose – This paper seeks to encourage loyalty marketers to embrace cause‐related marketing. Design/methodology/approach – The paper explores companies which have used or are using cause‐related marketing, from McDonald's 1984‐established Ronald McDonald House to the newer LIVESTRONG...

Persistent link: https://www.econbiz.de/10014848802

The ethics of negative options: the case of US West Communications

Leventhal, Richard C. - In: Journal of Consumer Marketing 16 (1999) 3, pp. 234-239

Many corporations that engage in direct marketing have been more sensitized to the concept of ethics in marketing than …

Persistent link: https://www.econbiz.de/10014849240

Spinners or sinners? PR, journalists and public trust

Jempson, Mike - In: Journal of Communication Management 9 (2005) 3, pp. 267-276

The credibility of journalists and public relations professionals took some bad knocks in 2004. This paper examines the recent history of the debate and some of the efforts being made within the communications industry to rebuild the public confidence that journalism is a vital part of the...

Persistent link: https://www.econbiz.de/10014850786

Stakeholder theory: antidote to a drug company's market health?

Bornsen, Susan; Ostrom‐Blonigen, Jean; Plowman, Kenneth D. - In: Journal of Communication Management 12 (2008) 1, pp. 5-17

stakeholders. However, the examples also illustrate that ethics may be a separate issue. Practical implications – When consumers …

Persistent link: https://www.econbiz.de/10014850855

Organizational change: in search of the golden mean

Dillard, Jesse; Rogers, Rodney; Yuthas, Kristi - In: Journal of Accounting & Organizational Change 7 (2011) 1, pp. 5-32

Purpose – The purpose of this paper is to consider an archetypal illustration of change possibilities manifested in a corporation, Enron Corporation, operating within the context of global market capitalism. Design/methodology/approach – The approach taken is a theory guided case study....

Persistent link: https://www.econbiz.de/10014840353

The Pransky Interview: Professor Gurvinder S. Virk, Technical Director, Innovative Technology and Science Limited

Pransky, Joanne - In: Industrial Robot: An International Journal 44 (2017) 4, pp. 401-405

Purpose The following paper is a “Q&A interview” conducted by Joanne Pransky of Industrial Robot journal as a method to impart the combined technological, business and personal experience of a prominent, robotic industry engineer-turned successful innovator and leader, regarding the...

Persistent link: https://www.econbiz.de/10014835543

The Pransky interview: Gianmarco Veruggio, Director of Research, CNR-IEIIT, Genoa Branch; Robotics Pioneer and Inventor

Pransky, Joanne - In: Industrial Robot: An International Journal 44 (2017) 1, pp. 6-10

Persistent link: https://www.econbiz.de/10014835936

Civil servant identity at the crossroads: new challenges for public administrations

Caron, Daniel J.; Giauque, David - In: International Journal of Public Sector Management 19 (2006) 6, pp. 543-555

” (codes of ethics, rules of conduct), but also by means of the socialization of new professional values (quality of customer …

Persistent link: https://www.econbiz.de/10014798887

Ethical beliefs of hospitality and tourism students towards their school life

Yiu‐cho Yeung, Sylvester; Chak‐keung Wong, Simon; … - In: International Journal of Contemporary Hospitality Management 14 (2002) 4, pp. 183-192

that priority should be given to the teaching of “business ethics” as it impacts on students’ moral development and future …

Persistent link: https://www.econbiz.de/10014762542