The ethics of negative options: the case of US West Communications
Year of publication: |
1999
|
---|---|
Authors: | Leventhal, Richard C. |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 16.1999, 3, p. 234-239
|
Publisher: |
MCB UP Ltd |
Subject: | Corporate policy | Direct marketing | Ethics | Legal matters |
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