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Mobile marketing and consumer perceptions of brand equity
Smutkupt, Phumisak; Krairit, Donyaprueth; Ba Khang, Do - In: Asia Pacific Journal of Marketing and Logistics 24 (2012) 4, pp. 539-560
perceptions of Au Bon Pain's brand equity in Thailand. Design/methodology/approach – The experimental study was based on a 4 …
Persistent link: https://www.econbiz.de/10014674786
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Attracting consumers in the thriving cosmeceuticals market
Phaiboon-udomkarn, Bongkot; Josiassen, Alexander - In: Strategic Direction 30 (2014) 8, pp. 38-40
Purpose – The purpose of this study is to analyze and mitigate consumers’ perceived risk in purchasing cosmeceutical products. The lucrative market of cosmeceuticals has motivated many cosmetics and pharmaceutical companies to rethink their existing product lines to gain a strong foothold in...
Persistent link: https://www.econbiz.de/10015012726
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Export market‐oriented behavior and export performance
Cadogan, John W.; Cui, Charles C.; Kwok Yeung Li, Erik - In: International Marketing Review 20 (2003) 5, pp. 493-513
This study examines the issue of how export market‐oriented behaviors influence export success. Using survey data obtained from Hong Kong based manufacturing exporters, our findings suggest that export market‐oriented behaviors are important predictors of several dimensions of export...
Persistent link: https://www.econbiz.de/10014827251
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Performance management analysis: a case study at a Dutch municipality
de Waal, A.A.; Gerritsen‐Medema, G. - In: International Journal of Productivity and Performance … 55 (2006) 1, pp. 26-39
behaviour and the use of performance management systems. It is important to study this relation because the use of performance … management improves performance driven behaviour, and consequently the results of an organisation.  …
Persistent link: https://www.econbiz.de/10014796497
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Strategic management: a tool for public management?
Drumaux, Anne; Goethals, Christophe - In: International Journal of Public Sector Management 20 (2007) 7, pp. 638-654
the intentional strategy and the emergent strategies that would result from a more flexible behaviour. Research …
Persistent link: https://www.econbiz.de/10014798943
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Interorganizational adaptation in supply chains: a behavioral perspective
Knoppen, Desirée; Christiaanse, Ellen - In: The International Journal of Logistics Management 18 (2007) 2, pp. 217-237
Purpose – This paper aims to develop the concept of interorganizational adaptation (IOAD) in customer‐supplier dyads, and more specifically its behavioral dimension and its main impacting factor constituted by power. Design/methodology/approach – Building on social capital literature, the...
Persistent link: https://www.econbiz.de/10014780641
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An institutional approach: organizational performance, norms and values
Peterson, Michael R. - In: Competitiveness Review: An International Business Journal 23 (2013) 4/5, pp. 359-371
Purpose – This case study was undertaken as a process consultation in a non‐profit Christian church which has experienced a general decline in attendance in addition to a particular problem characterized as a habit of late arrival at the primary Sunday worship service. The paper aims to...
Persistent link: https://www.econbiz.de/10014702458
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Jaguar Land Rover bosses get to grips with performance management
In: Human Resource Management International Digest 19 (2011) 4, pp. 10-12
Purpose – This paper aims to describe a training program that was designed to underpin the launch of a new behavior framework and performance‐management process at car‐maker Jaguar Land Rover. Design/methodology/approach – Examines the reasons for the training program, the form it took...
Persistent link: https://www.econbiz.de/10014752578
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Driving cultural change through behavioral differentiation at Westinghouse
Bacon, Terry R. - In: Business Strategy Series 8 (2007) 5, pp. 350-357
Purpose – This article describes the successful application of behavioral differentiation in transforming the culture of a large engineering‐oriented company as it strived to become more customer‐centric. Design/methodology/approach – Customer satisfaction surveys and interviews...
Persistent link: https://www.econbiz.de/10014689285
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Interpersonal influence in the workplace – part two: some research findings – influencing behaviour, personality and context
Manning, Tony; Pogson, Graham; Morrison, Zoë - In: Industrial and Commercial Training 40 (2008) 4, pp. 188-196
of a three‐part paper considering influencing behaviour in the workplace, the ways in which people at work go about … may be appropriate and inappropriate. Findings – The findings support the idea that influencing behaviour is related to … whether patterns of influencing behaviour are actually effective in particular contexts. This raises further questions about …
Persistent link: https://www.econbiz.de/10014755370