Purpose – European metropolises nowadays are struggling even more to attract highly mobile creative as well as knowledge‐based industries. In many European cities, the ongoing socio‐economic transformation of inner‐city brownfields enables metropolises to allocate new economies within...

Purpose – The purpose of this paper is to bring together theory and practice of place branding/marketing from a practitioner's point of view. It is a critical assessment of the recent place marketing strategy for the city of Bogotá, Colombia. Design/methodology/approach – The paper is based...

Purpose – The purpose of this paper is to monitor the changes of delivery of city branding advertisements in China and to try to find a tendency of city branding ads in the delivery for the future. Design/methodology/approach – The quantitative research methods used in this paper study the...

Purpose – The purpose of this paper is to explore the contribution of informal settlements to a tourism strategy and to city branding. It takes the case of Medellin, Colombia, which in recent years has developed several projects in their barrios using a policy called: “social urbanism”....

Purpose – The purpose of this article is to critically review some interventions made in Portugal through Commercial Urbanism Programmes. These public interventions, with the objective of revitalizing city centres and modernizing the retail sector, culminated with the development of town...

Purpose This paper aims to reflect upon a recent study trip to Berlin to offer some conclusions about similarities and differences in approaches to place management. Design/methodology/approach The authors start with a short overview of the visits made to City West (a shopping district), Bikini...

Takes an historical perspective, considering the events leading to the sale of Habitat by the Storehouse group to the Swedish furniture retailer IKEA in October 1992. Focuses on the strategic issues involved in the acquisition of an international retailer by a retail organisation that is truly...

Purpose – The purpose of the paper is to evaluate the development, role and management of quarters in UK cities. Design/methodology/approach – A case study based on Manchester's Northern Quarter, using secondary documentary materials and semi‐structured interviews with urban managers and...

Describes the origins and development of the UK retailer, Laura Ashley, emphasizing the internationalization of the company and the emphasis on international comparison from an early stage of the company′s development. Charts the company′s overseas development in North America, Europe and...