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The art of storytelling: how loyalty marketers can build emotional connections to their brands

Papadatos, Caroline - In: Journal of Consumer Marketing 23 (2006) 7, pp. 382-384

consumers. Using Canada's Air Miles Reward Program as an example, the paper aims to stress the importance of using customer …

Persistent link: https://www.econbiz.de/10014848556

Towards a model of conscientious corporate brands: a Canadian study

B. Hutchinson, David; Singh, Jang; Svensson, Göran; … - In: Journal of Business & Industrial Marketing 28 (2013) 8, pp. 687-695

-, medium- and large-sized companies in Canada, which may indicate less generalizability to larger companies or in other …

Persistent link: https://www.econbiz.de/10014844069

Down with strategy: in defense of short‐term thinking

Ezer, Jonathan; Demetis, Dionysios S. - In: Journal of Business Strategy 28 (2007) 1, pp. 57-63

in Canada, followed by an analysis in terms of the history of strategy and Ciborra's work on organizational change …

Persistent link: https://www.econbiz.de/10014845105

Building generalizable SME international marketing models using case studies

Merrilees, Bill; Tiessen, James H. - In: International Marketing Review 16 (1999) 4/5, pp. 326-344

Builds a relevant model(s) of SME international marketing given the lack of well‐accepted theories to date. Twelve case study firms were analysed using a semi‐structured survey protocol. Five of the cases are described in depth in the text and summaries are given of the other seven. Four...

Persistent link: https://www.econbiz.de/10014827812

Membertou First Nation indigenous people succeeding as entrepreneurs

Johnstone, Harvey - In: Journal of Enterprising Communities: People and Places … 2 (2008) 2, pp. 140-150

are limited by the unique circumstances operating within Canada and may not apply to other situations. Moreover, as …‐based communities within Canada. Originality/value – At one level, the story of Membertou First Nation is inspirational. But, this paper …

Persistent link: https://www.econbiz.de/10014857825

Regime or coalition? Power relations and the urban agenda in Saint John, 1950‐2000

Marquis, Greg - In: Journal of Enterprising Communities: People and Places … 3 (2009) 4, pp. 355-368

Purpose – The purpose of this paper is to examine the forces and actors that shaped urban development in a mid‐sized Canadian city over a half century. Design/methodology/approach – This case study adopts a qualitative research approach based on government documents, planning studies, the...

Persistent link: https://www.econbiz.de/10014857866

Harnessing cultural and human capital for economic sustainability: a New Brunswick model

Tremblay, Tony - In: Journal of Enterprising Communities: People and Places … 3 (2009) 4, pp. 369-377

. To do that, the author examines the values underlying responsible government in Atlantic Canada in the early days of … economic development in Atlantic Canada and New Brunswick is sustained by attention to cultural and civic enterprise. Findings …. Originality/value – This discussion of the role of culture in economic development and sustainability in Atlantic Canada …

Persistent link: https://www.econbiz.de/10014857867

Enabling volunteer health planning capacity: a rural Canadian case study

Coady, Maureen - In: Journal of Enterprising Communities: People and Places … 3 (2009) 4, pp. 393-404

Purpose – The purpose of this paper is to determine opportunities, resources, and capacity building supports that enable volunteer capacity to participate in localized health planning processes. Design/methodology/approach – A case study methodology is employed in this study. A range of...

Persistent link: https://www.econbiz.de/10014857869

Self‐employed craft production is embedded work

Lynda Harling Stalker, L. - In: Journal of Enterprising Communities: People and Places … 3 (2009) 4, pp. 415-425

Purpose – The purpose of this paper is to illustrate how self‐employed craft producers are embedded in social relationships. Design/methodology/approach – To explore this question, narrative analysis and case study methodology is employed. Findings – It is found that despite doing work...

Persistent link: https://www.econbiz.de/10014857871

Claude Blanchet, entrepreneur, intrapreneur and public sector manager

Jacques Filion, Louis; Chirita, Mircea‐Gabriel - In: Journal of Enterprising Communities: People and Places … 6 (2012) 4, pp. 369-382

Purpose – Claude Blanchet was the first Director General of the Société de développement des coopératives du Québec (Cooperative Development Corporation), founding President of the FTQ's Fonds de solidarité (Quebec Federation of Labour Solidarity Fund) and Chief Executive Officer of the...

Persistent link: https://www.econbiz.de/10014857934