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Impact of social media on small businesses

Jones, Nory; Borgman, Richard; Ulusoy, Ebru - In: Journal of Small Business and Enterprise Development 22 (2015) 4, pp. 611-632

Purpose – The purpose of this paper is to explore the role and economic impact that the internet, specifically websites and social media, have on small businesses. It aims to investigate the benefits available from the use of the internet and social media sites for small businesses that...

Persistent link: https://www.econbiz.de/10014903951

How social media reshapes action on distant customers: some empirical evidence

Agostino, Deborah; Sidorova, Yulia - In: Accounting, Auditing & Accountability Journal 30 (2017) 4, pp. 777-794

Purpose The purpose of this paper is to investigate how centres of calculation, now emerging in connection with social media, impact on the process of acting on distant customers. Specifically, the authors are interested in exploring how the distance between the organization and its customer is...

Persistent link: https://www.econbiz.de/10014642400

Calculating value: a digital library’s social media campaign

Lamont, Lisa; Nielsen, Jordan - In: The Bottom Line: Managing library finances 28 (2015) 4, pp. 106-111

Purpose – The purpose of this paper is to discuss a social media campaign used to promote a digital library of archival resources. Design/methodology/approach – Librarians planned and executed a social media campaign using Tumblr and Pinterest and consulted Google Analytics and database...

Persistent link: https://www.econbiz.de/10014686899

Connecting real learning with social media ROI

Crumpton, Michael A.; White, Philip B. - In: The Bottom Line 29 (2016) 1, pp. 2-11

Purpose This case study aims to outline the activities related to a project to create a foundation for the libraries’ social media activities and determine return on investment and value added for the efforts. Design/methodology/approach This case study describes the actions taken and the...

Persistent link: https://www.econbiz.de/10014686963

Organizational blogging: a case study of a corporate weblog from an employee perspective

Agerdal-Hjermind, Annette - In: Corporate Communications: An International Journal 19 (2014) 1, pp. 34-51

Purpose – The aim of this paper is to address and discuss usage and implications of a weblog in a corporate communication context from an employees' perspective. Design/methodology/approach – The paper is a case study of a government agency's corporate blogging activity, traced through focus...

Persistent link: https://www.econbiz.de/10014692228

TripAdvisor and reputation: a case study of the hotel industry in Cyprus

Nicoli, Nicholas; Papadopoulou, Evgenia - In: EuroMed Journal of Business 12 (2017) 3, pp. 316-334

search of presentations, annual reports, past surveys and sales and marketing literature from the examined industry. Findings …

Persistent link: https://www.econbiz.de/10014729936

Bake a cake and get a job at Bromford : Housing association wins gold award for unorthodox recruitment campaign

In: Human Resource Management International Digest 21 (2013) 5, pp. 10-11

Purpose – This paper aims to describe an award‐winning recruitment campaign at Bromford, a UK‐based social business providing housing and support services, which incorporated social media, video and digital communications to search for people who not only had the right skills but who could...

Persistent link: https://www.econbiz.de/10014753919

Tweeting to a job: HCL’s recruitment campaign on Twitter

Kumar, Vivek; Srivastava, Arpita - In: Human Resource Management International Digest 24 (2016) 5, pp. 4-6

Purpose This paper aims to describe an innovative recruitment campaign at HCL Technologies, India’s fourth largest information technology company. This campaign received media coverage in 60 national and international news outlets. Design/methodology/approach Using case study methodology, this...

Persistent link: https://www.econbiz.de/10014754495

Crisis communication strategies: a case of British Petroleum

C. Valvi, Aikaterini; C. Fragkos, Konstantinos - In: Industrial and Commercial Training 45 (2013) 7, pp. 383-391

Purpose – Every unexpected and sudden event (crisis) operates as a threat for an organization's reputation. British Petroleum (BP) came face to face with a crisis on 20 April 2010 when an explosion in the Deepwater Horizon oil drilling rig caused a huge oil spillage in the Gulf of Mexico. The...

Persistent link: https://www.econbiz.de/10014758388

Storygiving as a co-creation tool for luxury brands in the age of the internet: a love story by Tiffany and thousands of lovers

Üçok Hughes, Mine; Bendoni, Wendy K.; Pehlivan, Ekin - In: Journal of Product & Brand Management 25 (2016) 4, pp. 357-364

use of stories as co-created marketing content provides us with managerial strategies applicable to luxury brands in … brand managers highlighting a customer-centric insight into ways luxury brands can develop marketing strategies … consumer-generated content is known as storygiving. The use of social media marketing in the process of storygiving is a …

Persistent link: https://www.econbiz.de/10014897258