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Impact of social media on small businesses
Jones, Nory; Borgman, Richard; Ulusoy, Ebru - In: Journal of Small Business and Enterprise Development 22 (2015) 4, pp. 611-632
Purpose – The purpose of this paper is to explore the role and economic impact that the internet, specifically websites and social media, have on small businesses. It aims to investigate the benefits available from the use of the internet and social media sites for small businesses that...
Persistent link: https://www.econbiz.de/10014903951
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How publics react to crisis communication efforts
Timothy Coombs, W.; Jean Holladay, Sherry - In: Journal of Communication Management 18 (2014) 1, pp. 40-57
Purpose – The purpose of this paper is to provide a rationale and framework for examining stakeholder reactions to crisis communication messages in various social media channels. Stakeholders can become crisis communications by entering various sub-arenas of the larger rhetorical arena. The...
Persistent link: https://www.econbiz.de/10014851201
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Reputation management and authenticity
Sisson, Diana C.; Bowen, Shannon A. - In: Journal of Communication Management 21 (2017) 3, pp. 287-302
Purpose Following a report released by the UK Parliament’s Public Accounts Committee, multinational corporations like Starbucks, Google, and Amazon found themselves in a firestorm of criticism for not paying or paying minimal taxes after earning significant profits in the UK for the past three...
Persistent link: https://www.econbiz.de/10014851266
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Corporate Facebook pages: when “fans” attack
Champoux, Valerie; Durgee, Julia; McGlynn, Lauren - In: Journal of Business Strategy 33 (2012) 2, pp. 22-30
Purpose – Facebook continues to play an increasingly necessary role in the corporate portfolio of stakeholder relations. Unlike traditional channels of corporate communication, Facebook allows for uncensored, unpredictable, two‐way conversations. This paper aims to engage thought and enact...
Persistent link: https://www.econbiz.de/10014845341
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Managing extracted knowledge from big social media data for business decision making
He, Wu; Wang, Feng-Kwei; Akula, Vasudeva - In: Journal of Knowledge Management 21 (2017) 2, pp. 275-294
Purpose This paper aims to propose a knowledge management (KM) framework for leveraging big social media data to help interested organizations integrate Big Data technology, social media and KM systems to store, share and leverage their social media data. Specifically, this research focuses on...
Persistent link: https://www.econbiz.de/10014880799
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A methodology to manage and monitor social media inside a company: a case study
Alberghini, Elena; Cricelli, Livio; Grimaldi, Michele - In: Journal of Knowledge Management 18 (2014) 2, pp. 255-277
Purpose – This paper aims to discuss the individual participation and involvement affecting the user engagement in social media and to answer the following research questions: Is it possible to measure the individual participation and involvement of social media within organizations? Which...
Persistent link: https://www.econbiz.de/10014881035
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Storygiving as a co-creation tool for luxury brands in the age of the internet: a love story by Tiffany and thousands of lovers
Üçok Hughes, Mine; Bendoni, Wendy K.; Pehlivan, Ekin - In: Journal of Product & Brand Management 25 (2016) 4, pp. 357-364
use of stories as co-created marketing content provides us with managerial strategies applicable to luxury brands in … brand managers highlighting a customer-centric insight into ways luxury brands can develop marketing strategies … consumer-generated content is known as storygiving. The use of social media marketing in the process of storygiving is a …
Persistent link: https://www.econbiz.de/10014897258
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Knowledge sharing motivational factors of using an intra‐organizational social media platform
Vuori, Vilma; Okkonen, Jussi - In: Journal of Knowledge Management 16 (2012) 4, pp. 592-603
Purpose – This paper aims to discuss the motivational factors affecting the knowledge sharing through an intra‐organizational social media platform and to answer the following research questions: “What motivates employees to share their knowledge through an intra‐organizational social...
Persistent link: https://www.econbiz.de/10014880137
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Customer knowledge management via social media: the case of Starbucks
Chua, Alton Y.K; Banerjee, Snehasish - In: Journal of Knowledge Management 17 (2013) 2, pp. 237-249
deploys a wide range of social media tools for CKM that serve as effective branding and marketing instruments for the …
Persistent link: https://www.econbiz.de/10014880174
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Boutique hotels: technology, social media and green practices
Kleinrichert, Denise; Ergul, Mehmet; Johnson, Colin; … - In: Journal of Hospitality and Tourism Technology 3 (2012) 3, pp. 211-225
Purpose – The purpose of this paper is to link consumer use of technology to two very popular themes in the hospitality industry: boutique hotels and environmental responsibility. Design/methodology/approach – The case study focuses on how boutique hotels legitimize their green practices...
Persistent link: https://www.econbiz.de/10014873978