Relevanz und Potential von TikTok für die Social-Media-Marketing-Strategie von Unternehmen
Year of publication: |
2021
|
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Authors: | Zweigle, Tanja ; Hellinghausen, Paul |
Publisher: |
Erfurt : IU Internationale Hochschule |
Subject: | TikTok | Marketing | Social Media | Social Media Strategy |
Series: | IU Discussion Papers - Marketing & Kommunikation ; 01 (Dez. 2021) |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Working Paper |
Language: | German |
Other identifiers: | 178256411X [GVK] hdl:10419/252275 [Handle] RePEc:zbw:iubhma:01Dez2021 [RePEc] |
Classification: | M30 - Marketing and Advertising. General |
Source: |
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