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Societal marketing: integration of European experiences into business practices in Belarus
Andrianova, Olga; Yeletskikh, Taisiya - In: International Journal of Emerging Markets 7 (2012) 2, pp. 107-131
Purpose – The purpose of this paper is to analyse whether the concept of societal marketing being practised in developed countries can be directly applied to countries in transition, such as Belarus, and what adjustments would be beneficial to achieve this. The paper takes a comprehensive view...
Persistent link: https://www.econbiz.de/10014788225
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The application of marketing principles to a social marketing campaign
Henley, Nadine; Raffin, Sandrine; Caemmerer, Barbara - In: Marketing Intelligence & Planning 29 (2011) 7, pp. 697-706
Purpose – This paper aims to explain how the principles of marketing can be applied to the planning and implementation of a social marketing campaign. Design/methodology/approach – A wealth of secondary sources are reviewed and discussed, including academic literature, market research and...
Persistent link: https://www.econbiz.de/10014946286
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Influencing positive financial behaviors: the social marketing solution
Lee, Nancy R.; Miller, Margaret - In: Journal of Social Marketing 2 (2012) 1, pp. 70-86
Purpose – Influencing positive financial behaviors is the natural next frontier for social marketers to “get serious about”, as there are clear behaviors that, once adopted by target populations, will improve the quality of life for individuals as well as society. The purpose of this paper...
Persistent link: https://www.econbiz.de/10014907051
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The contribution of marketing to school-based program evaluation
Page, Bill; Sharp, Anne - In: Journal of Social Marketing 2 (2012) 3, pp. 176-186
Purpose – The purpose of this paper is to outline the contribution of marketing to program evaluation in the school sector. Schools are increasingly the target of government-funded environmental education initiatives and this paper aims to illustrate, through a sector-wide program case study,...
Persistent link: https://www.econbiz.de/10014907058
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Non-linear causal modelling in social marketing for wicked problems
Domegan, Christine; McHugh, Patricia; Biroscak, Brian Joseph - In: Journal of Social Marketing 7 (2017) 3, pp. 305-329
Purpose The purpose of this paper is to show how non-linear causal modelling knowledge, already accumulated by other disciplines, is central to unravelling wicked problem scoping and definition in social marketing. Design/methodology/approach The paper is an illustrative case study approach,...
Persistent link: https://www.econbiz.de/10014907109
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Identifying upstream factors using the community readiness model
J. Kelly, Kathleen; Stanley, Linda - In: Journal of Social Marketing 4 (2014) 2, pp. 176-191
Purpose – The purpose of this paper is to, with increasing recognition of the importance of upstream factors in individual behavior, provide an example of how the Community Readiness Model (CRM) was used as a tool to understand the barriers within the broader environment to achieving...
Persistent link: https://www.econbiz.de/10014907249
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Caroline Elementary School’s hybrid garden: a case study in social marketing
Erickson, G. Scott; Barken, Marlene; Barken, David - In: Journal of Social Marketing 5 (2015) 4, pp. 324-337
Purpose – This study aims to examine the installation of a garden at an elementary school. Bringing in elements of healthy eating choices, the local food movement and social marketing implications for all stakeholders, this study examines the genesis and launch of the garden and related...
Persistent link: https://www.econbiz.de/10014907272
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The development of the “Water Campaign”
Blanchette, Lyne M.G.; van de Gaar, Vivian M.; Raat, Hein; … - In: Journal of Social Marketing 6 (2016) 4, pp. 318-334
at Turkish and Moroccan mothers and their 6-12-year-old-children (target segment). This intervention addresses the …
Persistent link: https://www.econbiz.de/10014907277
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Bank of America Merrill Lynch taps the talent of those who have taken time out
Fullerton, Michelle - In: Human Resource Management International Digest 21 (2013) 1, pp. 20-22
results it has achieved. Findings – The paper reveals that, as a lack of confidence can be a barrier for mothers returning to … also wanted mothers to embrace the new skills they have likely acquired, as running a family and home combines many … run by mothers, for mothers – to publicize the program, which is part of the Mumsnet family‐friendly program for …
Persistent link: https://www.econbiz.de/10014752723
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Managing the environment in a decade of administrative reforms in Ghana
Ameyaw Domfeh, Kwame - In: International Journal of Public Sector Management 17 (2004) 7, pp. 606-620
Since Ghana gained political independence from British colonial rule in 1957, the country has had a number of … accountability roles. For Ghana to achieve the objectives of these reform initiatives, the country needs to effectively manage all … efforts being made to reform the system of environmental management in Ghana, since the costs imposed on Ghanaians and the …
Persistent link: https://www.econbiz.de/10014798806