Showing 1 - 10 of 83
Purpose The purpose of this qualitative multiple case study was to gain a deeper understanding of the views of stakeholders residing within impoverished communities in Angola on rapid technology diffusion and its implication on labor market challenges within their regions. To address this gap,...
Persistent link: https://www.econbiz.de/10014858335
This paper argues that organizing customers is an essential marketing element on the Internet. Through examining Internet marketing activities of three major Japanese travel agencies – JTB, Nippon Travel Agency and Kinki‐Nippon Tourist – by a case approach, the paper discusses the reasons...
Persistent link: https://www.econbiz.de/10014722206
Purpose – This article seeks to explore the inner workings of affiliate marketing. Design/methodology/approach – Defines the affiliate marketing marketplace including some of the participants and explores the characteristics of a successful long‐term relationship. Findings – The key to...
Persistent link: https://www.econbiz.de/10014848455
As online purchasing grows in importance, understanding which consumers use this new distribution channel is an important question for e‐commerce managers and consumer theorists. The purpose of this study was to examine selected demographic and psychological characteristics that lead consumers...
Persistent link: https://www.econbiz.de/10014867855
Despite the recent failures of many e‐businesses, the consensus remains that firms will need to develop e‐commerce strategies if they are to compete in the future. However, there is little by way of empirical research on how firms can successfully do so. We examine a case of a large global...
Persistent link: https://www.econbiz.de/10014945887
Business‐to‐business international Internet marketing is one of the key drivers in sustaining an organisation’s competitive advantage. The challenge for organisations today is to understand the factors that play a critical role in utilising Internet capabilities and their implications on...
Persistent link: https://www.econbiz.de/10014823787
Purpose – This paper aims to explore the question of the role of business in development from a contextual point of view. The context is Nigeria and its development challenges contrasted with the Nigerian oil industry, which dominates the Nigerian economy as the core resource. It examines the...
Persistent link: https://www.econbiz.de/10014695228
Purpose – The purpose of this paper is to describe an enterprise venture focused on responsible tourism and its social responsibility using the “cycle of sustainable business” concept. Design/methodology/approach – The study is based on a case study of a tourism business' project in...
Persistent link: https://www.econbiz.de/10014713442
Purpose – The purpose of the study is to formulate future‐oriented vision of development for Haiti, the poorest country in the Western Hemisphere. Design/methodology/approach – SWOT analysis, development indicators and alternative scenarios have been used in the study. Findings – The...
Persistent link: https://www.econbiz.de/10014742980
Purpose – The purpose of this paper is to explore the concept of the creative city, the factors conditioning creativity in cities and how they stimulate urban innovation and local development. Furthermore, by way of examples, the paper aims to illustrate two emblematic case studies and the...
Persistent link: https://www.econbiz.de/10014768272