Purpose – The purpose of this paper is to describe how one company built and sustained market leadership by implementing a market‐oriented business strategy involving defensive and offensive management. Design/methodology/approach – With an historical approach, this article examines how...

States that organizations are using teams and groups to an increasing extent yet current researchers often use the terms interchangeably, despite literature indicating both that their processes and outputs may be very different, and that these differences may have important consequences....

Purpose The purpose of this case study is to describe the Costa Rican coffee roaster and retail company Grupo Britt and provides sufficient information for readers to discuss the company's growth options in the US and Latin American markets. It has been prepared to facilitate discussion and...

The importance of design as a composite in the strategic mix is often undervalued or ignored by retailers, yet it may present a significant competitive tool by which small/medium‐sized retailers can compete more effectively. Considers the significance of design factors to customers in...

In September 2000, Amazon.com attempted to implement a differential pricing structure that would track online purchasing behaviors to charge loyal customers higher prices for the same product. Amazon’s customers met this new pricing initiative with extreme displeasure, forcing the company to...

Purpose – The purpose of this article is to describe a method of assessing brand equity quantitatively. Design/methodology/approach – The article describes an example of analysis using publicly available financial data to assess brand equity. Findings – Brand equity measurement has been an...

This article demonstrates the usefulness of applying the multiperspective framework developed by Martin (1992) to the analyses of organizational culture. The paper presents empirical evidence derived from the UK retail sector to illustrate that the culture of retail organizations can be more...