Differentiation by design: the importance of design in retailer repositioning and differentiation
Year of publication: |
1999
|
---|---|
Authors: | Doyle, Stephen A. ; Broadbridge, Adelina |
Published in: |
International Journal of Retail & Distribution Management. - MCB UP Ltd, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 27.1999, 2, p. 72-83
|
Publisher: |
MCB UP Ltd |
Subject: | Communications | Differentiation | Perceptions | Retailing | Small to‐medium‐sized enterprises | Strategic planning |
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