Showing 1 - 10 of 152
. Findings – The majority of global public relations literature applies redundant understandings of globalization. It attaches …
Persistent link: https://www.econbiz.de/10014851374
Purpose – The purpose of this paper is to examine the impact of globalisation on corporate real estate strategies. Specifically, it seeks to identify corporate real estate capabilities that are important in a hypercompetitive business climate. Design/methodology/approach – This paper...
Persistent link: https://www.econbiz.de/10014851917
This study introduces a hybrid approach to segmentation of global markets. It examines an integrated inventory of macro‐ and micro‐bases associated with segmentation of world markets. The paper calls for a universal perspective on market segmentation to aid global marketers in identifying...
Persistent link: https://www.econbiz.de/10014848344
Purpose – The aim of this paper is to present and compare two approaches (the global and the cultural) to public relationship management and to argue by reference to different cases, why the cultural approach can be considered more effective in establishing good relationships in different...
Persistent link: https://www.econbiz.de/10014850838
Purpose – Advances in information technology (IT) and the globalization of business are both realities and … opportunities of the twenty‐first century. This article aims to examine the role of information technology in the globalization of … adoption of information technology (IT) and globalization of business buying behavior. Firm‐level and global moderating factors …
Persistent link: https://www.econbiz.de/10014842855
Purpose – To analyze the challenges for business posed by rising anti‐Americanism and anti‐globalism, the need to restore trust in business, and the demands of transparency. These considerable, but surmountable challenges are met by keeping pace with rapid change, through communicating and...
Persistent link: https://www.econbiz.de/10014845021
Purpose – The purpose of the article is to set the broader conceptual context for the exploration of the role of business in public diplomacy in this special issue of the Journal of Business Strategy . Design/methodology/approach – This article reviews the development of the public diplomacy...
Persistent link: https://www.econbiz.de/10014845066
The trend towards internationalisation in many service industries has increased the need for both managers and academics to collect cross‐cultural/national consumer‐perceived service quality data. Failure to establish cross‐cultural equivalence and to detect differences in cross‐national...
Persistent link: https://www.econbiz.de/10014827222
trends of globalization and multiculturalism make it increasingly important to develop a deeper understanding of culture and …
Persistent link: https://www.econbiz.de/10014827355
Purpose – Given the ongoing globalization debate and lack of agreement about whether consumer cultures are …
Persistent link: https://www.econbiz.de/10014827416