Purpose – Experiential marketing is arguably marketing's most contemporary orientation, but as with many marketing … innovations it has been largely overlooked by those involved in tourism and hospitality marketing and promotion. Whilst in many … industries companies have moved away from traditional features and benefits approaches, to putting experiential marketing centre …

marketing design elements could be integrated within a retailer's mobile strategy and suggest the importance of empirical … testing. An academic or practitioner must primarily understand the abundance of marketing tools that can be integrated into a … for commercial and academic appreciation. Although literature regarding the variety of marketing design elements online is …

that appear to influence buyer and consumer behaviour in the light of findings from marketing and religious psychology …. Design/methodology/approach – The paper utilises academic databases to search for marketing and religious psychology papers … and concepts used in marketing studies, suggesting a holistic view of religion and factors that may mediate religious …

scholarship within Islamic marketing and its sub-disciplines – through encouraging thought leadership, grounded in: more rigorous … investigation, based upon desk reviews of published and unpublished manuscripts from the Journal of Islamic Marketing … revolutionary scholarship, and a greater depth of Islamic knowledge comparable to that shown in the critical appraisal of marketing …

Purpose – Value as a research topic within marketing is not new. The purpose of this research note is to examine how … value fits within marketing in the twenty‐first century. Specifically, the emergence of service‐dominant logic has brought … work and from the emergence of a service‐dominant logic in marketing. Findings – Since the paradigm shift toward service …

into the marketing literature. While such creative perspectives concerning the marketing enterprise are generally welcome … Journal of Marketing represents an attempt to rectify that circumstance. Discusses in broad terms the relationship of … impression management to marketing, while arguing that much room for applications such as impression management’s drama metaphor …

Outlines awareness of political marketing in Germany and argues that there is a need for the German political parties … to market themselves. Discusses some of the essential aspects of political marketing, with particular reference to the …

despite this special issue in the area of marketing, there are still areas open for research into e‐consumer behaviour in … marketing, for example the role of image, trust and e‐interactivity. The paper develops a model to explain e‐consumer behaviour … marketing context.  …

With the phenomenal growth of direct order marketing with the Internet and catalogs as alternative channels, customers …