Applications of impression management and the drama metaphor in marketing: an introduction
Year of publication: |
1996
|
---|---|
Authors: | Fisk, Raymond P. ; Grove, Stephen J. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 30.1996, 9, p. 6-12
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer behaviour | Management | Marketing |
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