Purpose – The aim of this paper is to present a model in which the relationship between Muslims’ involvement with … the existing theoretical and empirical research on involvement and brand equity in tourism marketing and the literature on …’ involvement on their awareness of Islamic destinations, their image of the Islamic destination attributes, the perceived quality …

of involvement and perceived risk in brand extension domain. Design/methodology/approach – A survey research design was … respondents participated in the study. Regression analyses was conducted to examine the role of involvement and perceived risk … involvement and perceived risk associated with extension categories. Originality/value – This paper is unique in that it …

States that the level of consumer involvement in a product category is a major variable relevant to advertising … strategy. Suggests product category is often segmented by the level of consumer involvement; however, consumers are rarely … segmented. Points out that different involvement clusters have different responses to advertising effectiveness for the same …

communication of feedback. Without such a learning loop, real estate professionals will fail to convince business leaders of how …

This paper considers an instance of non‐verbal graphic communication from the legend of Theseus, in terms of … information theory. The efficient cause of a failure in communication is regarded as a selection error and the formal cause as the … considerations are then introduced. First, why should such a system of signalling have been succeeded by a graphic communication …

communication during the twentieth century. The main channels and forms of communication are reviewed, and their changing …

link between culture and communication is established via research and this relates to the web as the web is an … increasingly important vehicle for communication. A literature review is undertaken into the variables that impact on both culture … sensitivity is a critical factor in communication and must be taken into account if the web site is to be an effective vehicle for …

of the web sites of companies recognized for their diversity efforts is conducted to highlight their communication … communication strategists and persons within the organisation that are interested in improving their corporate image and addressing …