Purpose This paper aims to indicate the importance of including residents in the rebranding of a destination. Design … paper shows how through the rebranding process the destination can create brand identity elements that communicate as well … rebranding process. As research implications, there is a call for researchers to measure the results of destination's rebranding …

industry and market positioning strategies being used to respond to the growing industry competition and global challenges … food market comprises South African franchises and multi‐national franchise corporations co‐existing with modern … supermarkets, contract food caterers, and informal traders. The industry uses a mix of market coordination, operational and …

face great disputes on judging human history as social development or social degradation. Market is not only an objective … development and clarify the possible academic controversies on market. The arguments of China's marketization experience could be … makers, to consider their value assumptions, value priority, some basic concepts in market, and what human kind is really …

/implications – While success in the market is equally important, this paper elaborates on the supply chain issue only. Practical …. Similarly, students engaged in analysis and understanding of issues pertaining to supply chain management and strategy can find … supply chain strategy. The paper has conceptualized and elaborated this very important issue.  …