Purpose This paper aims to indicate the importance of including residents in the rebranding of a destination. Design … paper shows how through the rebranding process the destination can create brand identity elements that communicate as well … rebranding process. As research implications, there is a call for researchers to measure the results of destination's rebranding …

industry and market positioning strategies being used to respond to the growing industry competition and global challenges … food market comprises South African franchises and multi‐national franchise corporations co‐existing with modern … supermarkets, contract food caterers, and informal traders. The industry uses a mix of market coordination, operational and …

face great disputes on judging human history as social development or social degradation. Market is not only an objective … development and clarify the possible academic controversies on market. The arguments of China's marketization experience could be … makers, to consider their value assumptions, value priority, some basic concepts in market, and what human kind is really …

communicated vision, prioritised objectives and appropriate performance metrics. With any business strategy and investment project …

cost reductions, with the cross‐company corporate strategy often requiring CREM to deliver a significant reduction in the …; Degree of outsourcing of infrastructure management. Therefore, where the corporate strategy centres around cost reduction … the cross‐company corporate strategy, as otherwise the cost targets would have to be restricted to individual cost types …

guidelines suggested for strategy development. These guidelines are based on present knowledge about the mature market. While the …