Maumbe, Blessing - In: Journal of Agribusiness in Developing and Emerging Economies 2 (2012) 2, pp. 147-166
industry and market positioning strategies being used to respond to the growing industry competition and global challenges … food market comprises South African franchises and multi‐national franchise corporations co‐existing with modern … supermarkets, contract food caterers, and informal traders. The industry uses a mix of market coordination, operational and …