Showing 1 - 10 of 181
Purpose – The creation of a service is enabled by a “strategic‐level” business model (BM), while the implementation or execution of the service is described by “operational‐level” business processes (BPs). In many innovation projects, especially trans‐sector projects, a lack of...
Persistent link: https://www.econbiz.de/10014687950
Purpose – The purpose of this paper is to identify the fundamentals of a performance measurement system (PMS), in order to ascertain if they satisfy the measurement requirements of business process management (BPM) by means of a systematic review of the literature. Design/methodology/approach...
Persistent link: https://www.econbiz.de/10014687990
Purpose – The purpose of this paper is to create a conceptual proposal that considers the relevant aspects to guide the promotion and evolution of corporate sustainability performance measurement systems (SPMSs) from a perspective of business process management. Design/methodology/approach –...
Persistent link: https://www.econbiz.de/10014688672
Purpose – The purpose of this paper is to assess whether the business process management (BPM) approach contributes to applying systemic characteristics in organisations. Design/methodology/approach – This is a theoretical and descriptive work based on a review of the literature on BPM and...
Persistent link: https://www.econbiz.de/10014688888
Purpose – The purpose of this paper is to acknowledge the importance of customer orientation in business organisations. The paper adopts a practical approach and delves into the relevant issues to present a conceptual framework and the steps that organisations could use to become...
Persistent link: https://www.econbiz.de/10014847393
This paper addresses the issue of mass‐customisation from the point of view of consumer demand. It aims to develop a framework to examine the demand side of the mass‐customisation equation which will allow researchers to identify whether a market of customers who are ready for...
Persistent link: https://www.econbiz.de/10014848345
such “off label marketing” practices except under very narrow conditions.  …
Persistent link: https://www.econbiz.de/10014848349
explains how marketing emerges in startups founded by members of the Millennial generation. Design … adapted to marketing by Millennial entrepreneurs. Findings – A four‐stage cycle model of entrepreneurial marketing by …. Originality/value – Previous theoretical models at the marketing/entrepreneurship interface have not focused on the unique …
Persistent link: https://www.econbiz.de/10014848946
Notes that changes in the charity environment mean that fundraisers need to increase income from donations. Argues that to move forward donor behavior research needs to look not only at “why” people make donations but also at the process of “how” donations are made. Proposes that...
Persistent link: https://www.econbiz.de/10014849138
In a comment in a 1995 issue of the Journal of Consumer Marketing, Paul Koku criticizes an article in a 1993 issue of … the Journal of Consumer Marketing, “Price signaling: does it ever work?”, by Alpert, Wilson and Elliott. In this response … to Koku’s comment, it is argued that, although Koku views price signaling strictly as a borrowed concept, marketing is a …
Persistent link: https://www.econbiz.de/10014849163